A solution for Google Analytics Google Tag Manager

and other analytics or browser-based BI tools

Make ad blockers avoid blocking your analytics

Discover more valuable users and fix your web browser-based reporting accuracy with a fully-managed solution.

Unblock Your Website
What you see
What it is
(the displayed ratio is averaged from our customers' experience)

How Content Blockers Can Harm Your Business?

Missing insights at early stages

When your product is just getting started out, every single user matters. So does the data about how they interact with your product.

Communication image
Communication image

Missing data in reports

Almost certainly, your monthly reports have a noticeable gap when compared to front-end analytics & BI tools. This gap can vary from 10% to 50%!

By installing DataUnlocker on your website, you can start to rely on your client-side analytics and business intelligence tools again.

Missing tech-savvy audience

Young and tech-oriented audience can convert better, espesially if it's your target audience. But, according to PageFair, up to one third of Internet users have content blockers installed!

As a result, you can end up building things for the user groups who are the least interesting to you.

Communication image
Communication image

Because it's simply unfair

User's desire to have the ad-free experience can be explained and mitigated. However, blocking web application's analytics is like cracking a software, preventing developers from making wise decisions regarding their product.

How It Works

Ad blockers can block requests or responses which match certain patterns.
provider.com >> Set-Cookie: _ga=...;
We simply wrap, hide and proxy all observable patterns, thus avoiding any blacklists:
This is way more complex solution than just wrapping URLs and proxying requests.
However, we narrowed it down to require the minimum possible setup from you:
Set up DNS or URL proxy
You will need a unique subdomain or pathname to use it as a proxy to our servers. The easiest way is to add a CNAME record to your domain:
random.yourdomain.com → dataunlocker.com
If you can't manage DNS, there's another option:
yourdomain.com/random → dataunlocker.com
Add a script to your pages
We will ask you to place our (tiny) script in front of all other scripts on your pages.
This allows to keep your existing code without any changes and configure which requests to proxy.
You're all set!
No degradation
Only blocked traffic is affected by this setup
(which was obviously blocked already)
50K sessions for free1
Verify it works for you before paying
Pay only for unblocked traffic
We charge only for recovering ad blockers harm


Granular monitoring

Have a complete visibility over what is being unblocked

Advanced proxy configuration

Use additional controls to decide what and how to proxy

Transparent impact

Analyze the blocked segment of your users directly in your reporting tools
Try DataUnlocker yourself!


Just $1 per 50,000 unblocked sessions1.
I.e. just $4 per 1,000,000 sessions1 given 20% ad blocking rate
Your first 10,000 unblocked sessions are FREE!
I.e. your first 50,000 sessions1 are free.
🍔's price!
Free Tier
  • 512MB of free proxy traffic for all websites
  • Unlimited number of properties
  • Basic support is included!
  • Or run open-sourced solution for GTM/GA
  • Everything from the Free Tier!
  • Pay for proxied traffic only
  • Priority support
  • Developer support 2
$1 per 50K unblocked sessions 1
Billed per megabyte of proxied bandwidth
  • Configured for your business needs
  • More pricing options
  • Support & development priority
* Pricing is a subject to change. Possible changes will apply only to newly registered properties in DataUnlocker Admin.
1 $1 per 2Gb of proxied traffic. A session is assumed to have only the original GTM + GA scripts transferred over the network. Usually it consumes even less traffic as not all requests are blocked.
2 Some of your third-party tools aren't unblocked out-of-the-box? We can take a look.